TIA for your help
Sat (RoR noob)
cd /home/HRUSER/apps/APPNAME/current && FERRET_USE_LOCAL_INDEX=1 script/runner -e production vendor/plugins/acts_as_ferret/script/ferret_start
That started the server running. I just added the same code to my crontab to run @reboot (just like the mongrel servers) as well as my Capfile deployment script and it all seems to be hunky dory. *knocks wood*